Social desirability effect Essay Example | Topics and Well Written Essays - 500 words

Social desirability effect - Essay usageField champaign is one of the methods employed by researchers in studying human behavior. Field studies atomic number 18 undertaken in a natural mount rather in a structured environment (Kitayama & Cohen, 2010, p. 220). It involves a naturalistic observation wherein researchers discreetly observe behaviors that occur in a natural setting. Field study also entails observation of individuals reactions to stimuli or events designed by researchers in the natural setting (Kitayama & Cohen, 2010, p. 220). This particular method of study is interesting as it offers an in-depth detail of a social phenomenon. However, the results derived from these studies fail to turn in objectivity as it relies on the researchers judgment. The means to improve such method perish an interesting area of study. Field study can serve as an insightful means of shaping group behaviors. Wimmer and Dominick (2010) stressed that field studies possess an advantage of bein g nonreactive. Reactivity refers to the effects of the dependents awareness of being observed or measured on her or his behavior. The objectivity of studies often suffers from subjects awareness of being observed (p. 225). Sevilla, Ochave, Punsalan, Regala, and Uriarte (1992) reiterated that there are variables in social psychology that cannot be explored through experimentation (p. 154). Thus, field study offers insights into these phenomena. It presents a great breadth and depth of understanding unattainable by quantitative researches (Shepard, 2004, p. 50). Shepard (2004) stressed that findings in a particular situation may not be applicable to other situations. In addition, most field studies fail to employ standardized measuring devices. Researchers entrust on subjective interpretation and judgment. The researchers judgment is vulnerable to biases and blind spots (p. 50).